Accessibility Optimisation

Importance and Benefits of Accessibility Optimisation


Web accessibility is more than a legal requirement; it’s a commitment to inclusivity and usability for all users. The Inclusive Web Accessibility service is dedicated to making your website accessible to everyone, including those with disabilities. By adhering to Google’s accessibility guidelines, we help you create a site that is navigable, understandable, and operable by everyone, which also boosts your search engine rankings and overall online presence.

Why Google’s Guidelines Matter

Meeting legal requirements is essential, but to truly benefit from accessibility compliance, it is crucial to meet Google’s accessibility guidelines. Google has the power to influence and direct traffic to your site, promoting businesses that prioritise accessibility. By aligning with Google’s standards, you not only comply with the law but also optimise your site for better visibility, user engagement, and search engine rankings.

We assess your website against Google’s accessibility guidelines, which ensure:

  • Perceivable: Information and user interface components are presented in ways that users can perceive, including text alternatives for non-text content and adaptable content. This ensures that everyone, regardless of their abilities, can access and interpret the information on your site. For instance, images are provided with alt text, and multimedia content is accompanied by captions or transcripts.

  • Operable: All functionalities are accessible from a keyboard, providing enough time for users to read and use content, and designing content in ways that do not cause seizures. This includes making sure that all interactive elements are navigable via keyboard and that dynamic content is appropriately timed for readability and interaction. Avoiding content that could cause seizures or physical reactions is also a priority.

  • Understandable: Text content is readable and understandable, web pages appear and operate predictably, and users are helped to avoid and correct mistakes. This involves using clear and concise language, providing instructions for complex tasks, and ensuring that the user interface is intuitive and consistent. By doing so, we help users of all cognitive abilities to understand and interact with your site effectively.

  • Robust: Compatibility with current and future user tools, including assistive technologies, is maximised. This involves using well-structured HTML and ARIA roles to ensure that assistive technologies like screen readers can accurately interpret and convey your content to users with disabilities.

SEO and Legal Benefits: Compliance with Google’s accessibility guidelines not only avoids legal issues but also benefits your SEO. Accessible websites tend to perform better in search engine rankings due to improved user experience metrics such as lower bounce rates and higher user engagement. By focusing on Google’s guidelines, you ensure your site is favoured by the most influential search engine, enhancing your visibility and reach. This strategic focus ensures that your website stands out in both accessibility and search engine performance.

By prioritising Google’s accessibility guidelines, you not only comply with legal standards but also leverage the power of Google to direct and promote your business to a broader audience. This strategic focus ensures that your website stands out in both accessibility and search engine performance.

The Accessibility Optimisation service is part of our BeExtraordinary Complete Brand Escalation package. Return to our homepage to learn more about the BeExtraordinary package, explore its comprehensive benefits, and see the remarkable difference it can make for your business.