Frequently Asked Questions
Why do my reviews have only 5-star and 1-star ratings, with barely any 3-star reviews?
Because your business is emotionally driven. Clients come to you during sensitive or stressful moments. Their brains are in “fight or flight” mode, so they respond emotionally, not logically. In that state, they either see you as a hero or a villain. There’s no middle ground, which is why 3-star reviews are rare in emotional-service businesses.
Negative reviews often have a more pronounced effect on your overall rating because they tend to be more detailed, specific, and emotionally charged. Google’s algorithms assess the relevance and helpfulness of reviews, not just their star ratings. A well-articulated negative review can be deemed more informative, thereby influencing your business’s visibility and perceived credibility more significantly than multiple brief positive reviews.
Reference: Google Support Forum
Yes, it is. But we’re not giving away those details here. What we can say is that it’s highly advanced, deeply psychological, and technically complex. Done right, it doesn’t involve manipulation. It works by aligning with the emotional and behavioural states your clients are already in. The strategy behind it is part of what makes our system so powerful and exclusive.
When people are anxious, grieving, hopeful, or overwhelmed, their emotions take over. The brain’s logical centre gets overridden in a state called limbic override. That’s why 1-star reviews can feel deeply unfair, and 5-star reviews often read like love letters. Reviews become emotional snapshots, not rational ratings.
Reference: Healthline
What is E-E-A-T and why does it matter for my website and digital presence?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s way of deciding whether your content and your business deserve to rank well. Google wants to know if you are experienced in what you do, if people trust you, and if you demonstrate real authority and expertise in your field.
Reference: Developers-Google
YMYL means Your Money or Your Life. It refers to industries where wrong information or poor experiences can seriously impact someone’s health, wellbeing, or finances, such as vet clinics, mental health services, dental care, weight loss, or childcare. If your business falls into a YMYL category, Google holds you to a much higher standard.
Reference (Paragraph 3): Developers-Google
They form a combined trust and safety system. If your business is classified as YMYL, Google uses the E-E-A-T framework to determine if your digital presence is safe, reliable, and worthy of visibility. Your reviews, website, business listing, and even the words your clients use all send trust signals that Google monitors.
Reference (paragraph 3 & 4): Developers-Google
They’re not separate. Google treats them as one ecosystem. Your business listing, reviews, website content, and performance all feed into your overall online trust score. If they don’t align or feel consistent, you may lose visibility even if your service is excellent. And here’s something most business owners don’t realise, when your website’s Core Web Vitals scores significantly improve, you’ll often notice your Google Business Profile ranking improves too. That’s because Google rewards fast, stable, accessible experiences across your entire digital presence, not just your website.
Core Web Vitals are Google’s way of measuring how fast, smooth, and user-friendly your website is, especially on mobile. It looks at page speed, visual stability, responsiveness, and overall user experience. A poor Core Web Vitals score can quietly push your site down in search results, even if everything else looks fine.
Reference (Paragraph 1, Sentence 3): Developers-Google
Reference (Question 1): Developers-Google
Reference: Google video
You can assess your website’s performance by visiting this link: https://pagespeed.web.dev/ and testing both mobile and desktop results.
Not really. People don’t visit your website to admire how it looks. They come for answers, for reassurance, and to feel confident they’re in the right place. Google isn’t interested in design either. It cares about how your website performs on every device, for every kind of user including elderly visitors, anxious clients, or someone going through a difficult moment.
Try asking your partner, your kids, your siblings, your uncle, or your grandparents what their favourite food is. You’ll probably get a different answer from each one. That’s because taste is personal. What you like might be completely different to what others prefer. So if you look at your website and think it looks amazing, that’s great, but it just means you’ve pleased yourself. A truly good website needs to work for anyone, regardless of age, emotion, mindset, or circumstance. That’s what makes the difference between a pretty website and one that actually works.
Accessibility is about making sure your website works for everyone, not just people with permanent disabilities but also those experiencing situational or temporary challenges. That includes older adults, people with vision or hearing impairments, someone using a cracked phone screen in bright sunlight, or even someone recovering from surgery and unable to use a mouse. Google pays close attention to accessibility because it wants the web to be inclusive for every user, on every device, in every situation. If your site isn’t accessible, Google assumes you’re excluding part of your audience, and that can quietly hurt your rankings. Accessibility isn’t just good ethics. It’s good business.
Reference: Google Support
Yes, indirectly. It tracks how people interact with your site and reviews. How long they stay, whether they bounce, what words they use, whether they convert. All of this helps Google build a picture. It may be an algorithm, but it’s learning to think more like the human brain by watching emotion through behaviour.
You can test your site using Google PageSpeed Insights or Google Lighthouse in your own Chrome browser. These tools will show you how well your site performs in terms of Core Web Vitals, accessibility, SEO, and best practices. A good score, especially on mobile, means you’re creating a great user experience, and Google will reward you for it.
If your business is emotionally driven and your success depends on trust, visibility, and long-term relationships, then this service could be the right fit for you. The first step is to request a free growth audit. That is where we check if your business qualifies, what we can do to help, what kind of outcomes you can expect, the timeframe involved, the budget, and much more. We only work with one business per industry within a twelve kilometre radius. There are no upfront payments. You only pay as we deliver results that we have agreed on together.
We don’t entertain price negotiations just for the sake of it, as that’s often a red flag for us. However, we’re reasonable people and understand that some businesses face genuine challenges. While we’re unlikely to offer price reductions for celebrity plastic surgeons, established vet clinics, or emotionally driven businesses already thriving, we may consider flexible options such as payment plans or reduced pricing for family-owned or independent businesses with strong ethics. These are often businesses trying to survive in markets dominated by aggressive corporate tactics. That said, we are rarely a good fit for corporate groups and are unlikely to take them on as clients.
Approximately how many days will this project take if we agree to accept it?
The project will take a minimum of sixty days. The exact timeframe will be outlined in your personalised proposal. This proposal is the second step, after you receive the growth audit and choose to move forward with our recommendations. Once you complete the form, we will review your information and email you the detailed proposal.
No, your website will be up and running throughout the project and only be down for couple of hours when we switch the new site with the old site after a full review and achieving everything that we will promise in the detailed proposal.